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Inside the engagement

How Two Training Brands Standardised Analytics Across 50+ Sites in Eight Weeks

IndustryB2B Education
ClientEducation & Training Company
Reported resultUnified cross-brand analytics framework

The business challenge.

New Horizons and Six Sigma ran mismatched GA4/GTM setups, lacked consent controls, and couldn't benchmark performance across brands.

The work behind the result.

We deployed a templated GA4/GTM framework, layered CookieYes for consent, stood up Funnel.io + BigQuery warehousing, and rolled dashboards that compare channels, ROAS, and audience cohorts side-by-side.

What changed.

Unified cross-brand analytics framework

BeforeInconsistent analytics; compliance risk
AfterCross-brand, privacy-compliant tracking
ImprovementUnified view of engagement & conversions

Results are specific to this engagement.

What leaders can take from it.

  • 01A template accelerates every new site rollout.
  • 02Consent is non-negotiable in modern stacks.
  • 03Central warehousing future-proofs analytics.

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