How Two Training Brands Standardised Analytics Across 50+ Sites in Eight Weeks
New Horizons and Six Sigma ran mismatched GA4/GTM setups, lacked consent controls, and couldn't benchmark performance across brands.
B2B Education
Education & Training Company
Unified cross-brand analytics framework
Performance Snapshot
A quick before-and-after view of business outcomes from this engagement.
Before
Inconsistent analytics; compliance risk
After
Cross-brand, privacy-compliant tracking
Improvement
Unified view of engagement & conversions
The Challenge
New Horizons and Six Sigma ran mismatched GA4/GTM setups, lacked consent controls, and couldn't benchmark performance across brands.
Our Solution
We deployed a templated GA4/GTM framework, layered CookieYes for consent, stood up Funnel.io + BigQuery warehousing, and rolled dashboards that compare channels, ROAS, and audience cohorts side-by-side.
Key Takeaways
A template accelerates every new site rollout.
Consent is non-negotiable in modern stacks.
Central warehousing future-proofs analytics.
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