How a Niche SaaS Provider Doubled U.S. Leads in 90 Days with an Omni-Channel ABM Engine
Breaking into the U.S. equestrian software market meant overcoming near-zero brand recognition, a tight-knit word-of-mouth buyer community, and a marketing budget that could not afford unqualified clicks.
SaaS
Niche SaaS Provider
100% increase in qualified leads
Performance Snapshot
A quick before-and-after view of business outcomes from this engagement.
Before
Baseline lead volume at program start
After
2× baseline leads; $74 blended CPL
Improvement
100% increase in qualified leads
The Challenge
Breaking into the U.S. equestrian software market meant overcoming near-zero brand recognition, a tight-knit word-of-mouth buyer community, and a marketing budget that could not afford unqualified clicks.
Our Solution
We orchestrated a 90-day HubSpot-driven ABM program—pairing Meta lead ads, non-branded Google Search, programmatic intent audiences, postcard mailers, precision outbound email, and on-site CRO—so every touchpoint was measured, scored, and routed in one pipeline.
Key Takeaways
Hyper-specific creative unlocks scale even in micro-verticals.
Digital + tactile touches boost recall when buyers talk to each other.
Sales adoption soars when every channel rolls into one HubSpot view.
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