Inside the engagement
How a Community Bank Reduced CPL 83% and Funded $5.9M in New Accounts Through Paid Media Infrastructure
The business challenge.
The bank had never run a coordinated digital lead-gen program and lacked the tracking, attribution, and budget controls needed to acquire deposits profitably.
The work behind the result.
We built the full paid media infrastructure from scratch — Meta lead-form ads, Google PMAX, branded and non-branded search — wired to enhanced-conversion tracking that tied ad clicks directly to MeridianLink loan applications. A Looker Studio dashboard gave leadership real-time CPL, CPA, and geo breakdowns. Weekly performance reviews drove systematic ad iteration, not gut-feel creative decisions.
What changed.
83% CPL reduction; $5.9M in new deposits
Results are specific to this engagement.
What leaders can take from it.
- 01Enhanced-conversion tracking ties ad clicks to MeridianLink applications.
- 02Systematic performance reviews drive better outcomes than instinct-based creative decisions.
- 03Dashboards that marry ad and CRM data turn budget talks into ROI talks.
Your next move
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into progress.
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