How a Community Bank Reduced CPL 83% and Funded $5.9M in New Accounts Through Paid Media Infrastructure
The bank had never run a coordinated digital lead-gen program and lacked the tracking, attribution, and budget controls needed to acquire deposits profitably.
Banking & Finance
Regional Community Bank
83% CPL reduction; $5.9M in new deposits
Performance Snapshot
A quick before-and-after view of business outcomes from this engagement.
Before
CPL $23.77 (June 2024)
After
CPL $4.11 (Sept 2024)
Improvement
-83% CPL; 1,528 leads; $5.9M deposits
The Challenge
The bank had never run a coordinated digital lead-gen program and lacked the tracking, attribution, and budget controls needed to acquire deposits profitably.
Our Solution
We built the full paid media infrastructure from scratch — Meta lead-form ads, Google PMAX, branded and non-branded search — wired to enhanced-conversion tracking that tied ad clicks directly to MeridianLink loan applications. A Looker Studio dashboard gave leadership real-time CPL, CPA, and geo breakdowns. Weekly performance reviews drove systematic ad iteration, not gut-feel creative decisions.
Key Takeaways
Enhanced-conversion tracking ties ad clicks to MeridianLink applications.
Systematic performance reviews drive better outcomes than instinct-based creative decisions.
Dashboards that marry ad and CRM data turn budget talks into ROI talks.
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