How a Community Bank Cut CPL 83% and Funded $5.9M in New Accounts with Full-Funnel Paid Media
The bank had never run a coordinated digital lead-gen program and lacked the tracking, creative cadence, and budget controls needed to acquire deposits profitably.
Banking & Finance
Regional Community Bank
83% CPL reduction; $5.9M in new deposits
Performance Snapshot
A quick before-and-after view of business outcomes from this engagement.
Before
CPL $23.77 (June 2024)
After
CPL $4.11 (Sept 2024)
Improvement
-83% CPL; 1,528 leads; $5.9M deposits
The Challenge
The bank had never run a coordinated digital lead-gen program and lacked the tracking, creative cadence, and budget controls needed to acquire deposits profitably.
Our Solution
We launched Meta lead-form ads plus Google PMAX, branded, and non-branded search, wired them to enhanced-conversion tracking, and refreshed creative weekly while Looker Studio surfaced real-time CPL, CPA, and geo insights.
Key Takeaways
Enhanced-conversion tracking ties ad clicks to MeridianLink apps.
Weekly creative swaps prevent fatigue and protect efficiency.
Dashboards that marry ad and CRM data turn budget talks into ROI talks.
More Success Stories
Explore other client transformations and results
How a Niche SaaS Provider Doubled U.S. Leads in 90 Days with an Omni-Channel ABM Engine
Breaking into the U.S. equestrian software market meant overcoming near-zero brand recognition, a tight-knit word-of-mouth buyer community, and a marketing budget that could not afford unqualified clicks.
100% increase in qualified leads
How an In-CRM Lookup Tool Cut Lead-to-Appointment Time 69% for a National Pest-Control Brand
Reps lost minutes searching a stale spreadsheet to confirm service eligibility, delaying callbacks and eroding CX.
69% faster lead-to-appointment; 145% productivity gain