How a B2B Education Brand Connected GA4, BigQuery & HubSpot for Cross-Funnel Insight
Legacy UA setups captured only top-of-funnel events, leaving marketers blind to which spend actually drove enrollments.
B2B Education
Education & Training Company
Data-driven optimization enabled
Performance Snapshot
A quick before-and-after view of business outcomes from this engagement.
Before
Patchy, event-level tracking
After
End-to-end funnel dashboards live
Improvement
Data-driven optimization enabled
The Challenge
Legacy UA setups captured only top-of-funnel events, leaving marketers blind to which spend actually drove enrollments.
Our Solution
We rebuilt GA4 and GTM, wired consent-mode-compliant events, piped data to BigQuery, and surfaced cost-per-enrollment dashboards that mirror sales KPIs.
Key Takeaways
Consent-compliant tracking protects UX and data.
BigQuery unlocks AI use cases later.
Dashboards must speak the language of revenue.
More Success Stories
Explore other client transformations and results
How a Niche SaaS Provider Doubled U.S. Leads in 90 Days with an Omni-Channel ABM Engine
Breaking into the U.S. equestrian software market meant overcoming near-zero brand recognition, a tight-knit word-of-mouth buyer community, and a marketing budget that could not afford unqualified clicks.
100% increase in qualified leads
How a Community Bank Cut CPL 83% and Funded $5.9M in New Accounts with Full-Funnel Paid Media
The bank had never run a coordinated digital lead-gen program and lacked the tracking, creative cadence, and budget controls needed to acquire deposits profitably.
83% CPL reduction; $5.9M in new deposits
How an In-CRM Lookup Tool Cut Lead-to-Appointment Time 69% for a National Pest-Control Brand
Reps lost minutes searching a stale spreadsheet to confirm service eligibility, delaying callbacks and eroding CX.
69% faster lead-to-appointment; 145% productivity gain