All client work
Inside the engagement
How a B2B Education Brand Connected GA4, BigQuery & HubSpot for Cross-Funnel Insight
IndustryB2B Education
ClientEducation & Training Company
Reported resultData-driven optimization enabled
The business challenge.
Legacy UA setups captured only top-of-funnel events, leaving marketers blind to which spend actually drove enrollments.
The work behind the result.
We rebuilt GA4 and GTM, wired consent-mode-compliant events, piped data to BigQuery, and surfaced cost-per-enrollment dashboards that mirror sales KPIs.
What changed.
Data-driven optimization enabled
BeforePatchy, event-level tracking
AfterEnd-to-end funnel dashboards live
ImprovementData-driven optimization enabled
Results are specific to this engagement.
What leaders can take from it.
- 01Consent-compliant tracking protects UX and data.
- 02BigQuery unlocks AI use cases later.
- 03Dashboards must speak the language of revenue.
Your next move
Let’s turn AI ambition
into progress.
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